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This practice will help you identify what things to do and what not to do; Hall test : This is about offering the public a sample of a product that you are going to launch to see people's reactions. It is very important, beyond seeing the figures, to observe the impact, the sensations and feedback that were generated. Analysis of the results This step is fundamental for any digital marketing strategy , and market research could not fail to be one of them. After obtaining the information, remember to classify it into quantitative and qualitative.

To analyze quantitative data, statistical tools USA WhatsApp Number Data are ideal, but you may also wonder how you can measure the emotional aspects within your data collection. Therefore, here we want to recommend that you take into account the map of empathy, which includes: What do you hear? What do you see? What does it say and do? Presentation of the results Finally, the final part. Gather your team and reveal what you understood from the information obtained. And, of course, argue! Certainly the dialogue will bring new conclusions, which will give rise to actions that can influence the profitability of the company. Prepare an investigation report This is the time to review what has been done and report what has been achieved after the investigation.



When preparing a report, it is important that you consider three possible approaches: a synthesis of the study, the conclusions after the investigation and a detailed report of everything that has been worked on. Wherever you present it, you will find people who will have this approach when reading it. A very good way to present this report is to use storytelling , transmitting it through the narration of a story. In this way, you ensure that the reader does not lose interest in your report and can understand everything you achieved with your research. Take decisions The expected moment arrived after the investigation. When making decisions, keep in mind the objectives and problem identification you made at the beginning.
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