Social networks, as well

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Google Analytics is in fact much more flexible and suited to user needs and, even more importantly, in line with the new provisions on confidentiality and privacy with particular reference to the "Cookie Law" legislation . The further indication that comes from Google is to speed up the transition to the new feature as much as possible, which in a not too distant time will become the only usable one . The differences compared to the past Let's take a step back to analyze the starting point. For many years, Google Analytics has worked through a data management model based on hits of various types, mainly Pageview , Event , Transaction , Timing , with information collected separately according to very specific parameters category, action, label, value . The GA revolution brings with it the introduction of the data stream principle which involves the ability to aggregate information and statistics from both websites and other applications.

A method which, until yesterday, was not possible to put into photo editing servies practice. The veto imposed by the Privacy Guarantor on the use of Google's traditional Analytics system Let's return to the present by remembering that, according to recent regulations on privacy, many types of data may soon disappear due to lack of consent to user tracking via cookies . In this regard, what was recently established by the Privacy Guarantor is extremely important . The Authority, based on complaints and complaints from various users, recently stated that websites that use the current Google Analytics service.



Without the application of the guarantees provided for by the EU Regulation on privacy , violate the regulations on data protection. The reason lies in the transfer of user data to the United States, a country that does not provide an adequate level of protection. The investigation put together by the Guarantor demonstrates how the managers of sites that use the current Google Universal Analytics acquire, through cookies, various types of information, including user interactions with the sites, the IP address of the user's device the user, information on the browser and operating system, the selected language, as well as numerous other data on the pages visited and the services used.