Here is a back to school promotion

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Email-campaign-example-live2lead In it, subscribers are invited to attend a brand event - a seminar on leadership issues. By looking at the title (“Friend”), you will understand that the letter is intended for everyone who has subscribed to updates from John Maxwell Company. This is bad? Not necessary. After all, the one who subscribed to this newsletter is quite possibly interested in the topic of leadership. While this email isn't personalized, it does have some really cool features.

It clearly describes the benefits of the event and introduces Chinese Overseas Canada Number Data  us to its organizers. The design also attracts attention. Everything in this email leads you to a call to action. Now let's look at an example of a mass mailing from GAP. gap-sale-email-campaign-min for those who have subscribed to the newsletter and selected certain interest categories. In theory, this means that the mailing was targeted, but from the letter itself it is difficult to understand what content was adapted to the needs of the recipients.

Since the promotion is aimed at children of all ages, the company sent a letter to everyone in a certain segment. Based on the fact that the company doesn't know subscribers' preferences very well, I assume that it analyzed the categories or types of products that subscribers bought or viewed. Alternatively, you can directly ask the audience about their preferences or other characteristics (for example, the age of children) through a survey and recommend products that correspond to the answers.