Influence marketing Since then there

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About 2009 – 2010. The blog post boom was in full swing and those until then called opinion leaders began to be seen as an opportunity for brands  blogger influencer . Who remembers My Space ? Some of us too, already their influencer blogger, others are still too young. But it was in 2013 when the blog boom was joined by Social Networks to give the final boost to this concept that everyone knows, regardless of their age and wherever they live in the world. The new channels gave the opportunity to create new content , to reach more people and ultimately to grow the showcase to the point where we know it today.

Has been a process of constant adaptation to new platforms, new updates and new forms of user content consumption. Now everything is faster, more ephemeral and more visual but the Germany WhatsApp Number Data concept of influence marketing and influencer or social influence  remains the same. It is important at this point to differentiate it from the concept of Kol or Kol marketing that we will talk about in future posts. The risk? Well, as always, where there is a pro there is a con and the excessive growth of this type of marketing has made false influencers emerge on Instagram. They take advantage of the current moment by deceiving both brands and their own audience in exchange for products or fees  influencer prices  that have nothing to do with their real power of influence.

What is the FEE of an influencer? The magic word. Three letters Fee. Do you know what it is? Well, it is an English word that we can translate as "quota." FEE As you well know, there are two types of influencers. Those who only receive products from the brand they collaborate with in exchange for a good comment about it or those who charge X amount of money for each publication or content mentioning the benefits of one product or another on their channels. And what is the price of those influencers ? Well, the fee corresponds to that quota that the influencer has set per publication and that he normally provides to a brand interested in his profile to reach a collaboration agreement.