Twitter Tips to Engage Your Audience

mdshamolahmed04

Always Link Quotations and words of wisdom can thrive on Twitter, but data shows that your content will be a more effective tool to increase engagement if you link to pages on your website or those of others in your niche. In fact, simply including a link can lead to a 92% higher chance to increase engagement. 18. Edit for Brevity While there are technically 140 characters available for your thoughts and links on Twitter, fully utilizing your limit can remove your chances of receiving a ReTweet.

Social Media Expert Paul Chaney recommends Clean Email leaving at least 20 characters in each Tweet to include room for usernames for ReTweets, and a 2012 study by Salesforce found that Tweets consisting of 140 characters or less received 17% higher engagement. 19. Include Multi-Media Options Twitter may be a micro-blogging platform, but that doesn’t mean you need to rely solely on text-based messages and supporting links. Leading social media blogger Jeff Bullas reports that including multi-media content, including Vine Videos and snapshots, can increase engagement by as much as 300-400%.

Mention Others More Passing the spotlight to others has always been a powerful way to build allies with other content marketers and increase engagement, but recent studies have found that mentioning other companies and bloggers can leave a particularly big impact. Each 100% increase in mentions of other Twitter handles is correlated with an overall 17% increase in follower growth. Your company’s efforts to create remarkable content and stellar social media sharing won’t impact your bottom line without a defined plan to increase engagement on your website and each network you utilize for content promotion.