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My team at SEO Hacker also trusts these two free tools from Google providing the necessary information for analyzing a website’s data on traffic and overall SEO performance. Google Analytics Google Analytics can be considered your main tool for knowing the entire story behind your website and being able to piece it together so you have a clear understanding of everything that’s going on on your website.
It’s focused on providing information that is specific to what your website receives and how a user interacts with it. Google Search Console On the other hand, Google Search CY Lists Console provides information about your website specifically in the aspect of how it is performing from Google’s search results. Here, you can find information about your website with respect to the following: Search Performance Google Indexing Google Page Experience Enhancements and security issues To put it simply, it presents data that allows you to see your website from Google’s perspective.

When it comes to analyzing your website’s data, these two free tools offered by Google provide different sets of information for us SEO professionals and marketers to utilize. The only similarity they have based on the data sets found in their respective dashboards can be stemmed from; Google Analytics providing user traffic data that can provide you an idea of your website’s authority in Google Search, and Google Search Console provides search data that can translate to traffic coming into your website. It is very important to acknowledge that these tools track traffic differently.
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