Themselves, and it is easy to

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break the defense if others say it. The beauty of tea is pleasing to the eye: hard work is in vain On the evening of August , Cha Yan Yuese published a long article on the official WeChat public account Hard work is in vain. At the beginning of the article, I borrowed the movie Slam Dunk and lamented that the work made people feel the mentality of a boy who returns within a limited time, but looking at reality, rather than trying new possibilities, playing it safe is the current popular tone, and regrettably cannot Just be a young man as long as you want. At the end of the article, the brand introduced

related activities with the theme of teafaced youth. That night, #chayanyese# was Germany Telegram Number Data trending on Weibo. In the realtime discussion, some netizens complained that Cha Yanyuese was sarcastic on those who work hard. The big CT said: You are a product seller and you say unappetizing words all day long. You don't know what to say to be auspicious. You deserve to be scolded. Afterwards, Chayan Yuese posted an apology at the top of the comment area. The next day In the morning, the article had been deleted. Morning News launched a poll on attitudes towards this incident, and more than  of users believed that



they would be disappointed with the brand as a result. In fact, if you look through the historical tweets of Cha Yan Yuese's WeChat public account, you will find that this kind of rebellious, selfdeprecating, and eager to promote before suppressing rhetoric is his consistent tone and is deeply loved by fans of the brand. For example, in the headline tweet of Cha Yan Yuese’s public account on August , Some say we deceive tourists, the brand first posted a bunch of simulated customer reviews in the comment section, and then told everyone at the end of the article that you can not only drink milk tea in stores in the future. , you can