Stimulated the attention of visitors

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Instead of giving away stress balls or pens, give your visitors an exclusive e-book that will only be available during the event; if the e-book is desired, visitors to the stand will need to register. This way you can get leads from people who are actually interested in what you do rather than your gadgets. organize a fair Digital marketing before the fair Hope is not a strategy. Waiting for people to find their way and show up at your booth is a recipe for failure.

To obtain greater opportunities for visits and contacts at your stand, you need to develop a communication strategy capable of creating anticipation and Job Function Email List interest in the event: highlight your training offer (the e-book we were talking about), the presentation what you will do (you will present the event, right?) or the experience that your guests will have during the event. In short, transform your presence at the fair into a concrete opportunity.



Rather than the usual standard passing activity to "stop and say hello". What to do during a fair with Content Marketing Now that you have , offer an experience that can transform them into leads. Rather than handing out gadgets or holding a useless contest to win an iPad, offer a free on-site consultation.