Modifiers and other match types

parvej64

In one of my videos, I already told you how to optimize Google AdWords advertising campaigns. Ongoing optimization allows us to select better keywords, lower rates per click on advertising, or improve the click-through rate, which will ultimately lead to improved effectiveness of our campaigns. But how to start a campaign, especially when we have a rather small budget? What strategy to adopt? What to look for? Today's episode is aimed mainly at people and companies who are just starting to advertise in AdWords.

For those who have already passed this stage, many of the issues I am discussing today will probably be obvious, although this does not have to be the case. So, here we go. If you want photo retouching to receive notifications about my new episodes on YouTube, click! subscribe-MrOptim Keyword matches Matching allows us to narrow down the display of our ad, making it display only in response to a narrow group of specific queries that interest us. In other words, they allow us to improve the relevance of ads, which is a priority when we have little to spend. We have three types of matches: broad match.



Phrase match and exact match. Broad match – will make our ad displayed to everyone who enters a question containing a given keyword, but also its synonyms, misspellings and its variations. So what's the shouting about? Among other things, if our campaign includes a phrase. G-Shock watch , in broad match, our ads will also be displayed in response to a query about, for example, a Casio watch . Match help us solve this problem. Broad match modifier – we can add + before each element of our keyword. Our ad will then be displayed for queries. G-Schock men's watch , but it will not be displayed for queries.