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” -Kayla Johansen, Internet Marketing Specialist Expert insights from kayla headshot Kayla Johansen Internet Marketing Specialist “With the rise of AI-powered search, the ways users are searching and the way search results look faces substantial, potential shifts. A great example is Google’s experiment with SGE. These changes could impact the way ads are shown and the type of searches ads show up for, so you’ll want to watch and have a plan to adapt.”Marketing Leaders Weigh In on Top Trends Brazil WhatsApp Number Data Shaping the Digital Oct 25, 2023 Clock Icon 15 min. read Emily Carter, M.S. Emily Carter, M.S. Verified badge Content Delivery Lead Chevron Down Icon Research from our team shows that 53% of business leaders plan to invest more money in digital marketing in 2024. But where should you focus your time and budget to get the best results? To help you get the most from your digital investment, WebFX leaders weighed in on the top digital marketing trends for 2024. Keep reading to learn what they revealed about each channel and how to set yourself up for success in the new year! Methodology We asked WebFX leaders to weigh in on the top trends and channels for digital marketing in 2024.
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Learn what they revealed, and get actionable insights for your company! Top 2024 Digital Marketing Trends Optimize for AI-powered SERP landscape Provide a unique angle for addressing search queries Lean into MOFU content to expand search territory Elevate campaign performance with automation and machine learning Use first-party data for ad targeting Experiment with Microsoft Ads Leverage videos and user-generated content (UGC) across social platforms.
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